The Good Guys Price Match

Overview Of Good Guys Price Match

The Good Guys is one of Australia’s leading retailers, and they’re known for their great prices and excellent customer service.

But did you know that they also offer a price match guarantee just like officeworks price match and JB Hi Fi price match? This means that if you find a lower price on an identical product at another retailer,

The Good Guys will match it. In this article, we’ll give you a quick introduction to The Good Guys price match guarantee, and we’ll provide some tips on how to make the most of it.

So read on to find out how you can get the best deals at The Good Guys!

Note: As of today, February 9, 2024, The Good Guys no longer has a formal price match policy. However, they do offer a few options that can help you get the best price on your purchase:

1. Good guys price beat
2. Concierge 30 Day Price Guarantee
3. Negotiate.

Good Guys Price Beat

While The Good Guys doesn’t offer a traditional price match policy, they do have a program called “Price Beat” that helps you get the best price on select products. Here’s what you need to know:

The good guys Price Beat is a guarantee that allows you to receive a 10% discount on the difference between the price you paid at The Good Guys and a lower advertised price found at a competitor within 7 days of your purchase.

How Does it Work?

1. Purchase a product at The Good Guys.
2. Within 7 days of your purchase, find the same product advertised for a lower price at a competitor.
3. Visit any The Good Guys store and bring your receipt, the product itself (if possible), and a copy of the competitor’s advertisement showing the lower price.
4. If everything checks out, The Good Guys will refund you the difference between the two prices, plus an additional 10%.

Important things to remember:

• Price Beat only applies to select products. You can usually find out if a product is eligible by looking for the “Price Beat” icon on the product page on The Good Guys website.
• The competitor’s price must be advertised and readily available to all customers. Online-only deals or special promotions may not be eligible.
• The competitor must be a major electronics retailer operating in Australia.
• Delivery and installation costs are not included in the price comparison.

The Good Guys Concierge 30 Day Guarantee

The Good Guys Concierge 30 Day Guarantee is an added benefit included with their Gold Service Extras package.

It offers peace of mind for your purchase by potentially returning you some money if the price drops within 30 days.

What it covers:

• Applies to products purchased with Gold Service Extras.
• Valid for 30 days from the purchase date.
• Covers price drops at The Good Guys or approved competitors.
• Requires a minimum price difference of $5.

What you get:

• If the eligible product’s price drops, you’ll receive 120% of the difference in store credit.
• This credit is valid for 30 days and can be used towards most products (exceptions may apply).

Key things to remember:

• It’s an after-purchase guarantee, not a price match policy.
• You need to claim the price difference online within 30 days.
• Proof of the lower price from The Good Guys or an approved competitor is required.
• Exclusions may apply; refer to the official terms and conditions for details.

Is it worth it?

For some, the peace of mind and potential price adjustment are valuable. However, consider:

• The cost of Gold Service Extras.
• Whether you expect significant price drops within 30 days.
• Whether store credit suits your needs.

Negotiate At The Good Guys

While The Good Guys doesn’t have a formal price match policy, negotiating directly with a salesperson can still be a viable option to get a better deal. Here are some tactics and tips to keep in mind:

Before Entering the Store:

• Do your research: Compare prices at other retailers and competitors. Be armed with evidence of lower prices on the same product.
• Know your budget: Have a clear idea of your maximum spending limit and stick to it.
• Consider your purchase size: Negotiate for bigger discounts on larger purchases.
• Plan your approach: Decide on a confident and polite negotiation style.

During Negotiation:

• Be friendly and respectful: Establish a positive rapport with the salesperson.
• Start with small requests: Ask for small concessions first, like free delivery or extended warranty, to gauge their flexibility.
• Highlight your interest: Clearly express your intention to buy but mention you’d like a better price.
• Use competitor prices strategically: Don’t be aggressive, but politely mention you found it cheaper elsewhere.
• Emphasize value: Showcase your knowledge of the product’s features and benefits.
• Be patient and persistent: Don’t expect immediate discounts. Be polite and try different approaches if your first attempt isn’t successful.
• Know when to walk away: If you reach your budget limit or the offer doesn’t satisfy you, be courteous and leave gracefully.

Why The Good Guys Price Match Is Gone?

The exact reason why The Good Guys discontinued their traditional price match policy hasn’t been officially communicated. However, several possible factors could have contributed to this decision:

1. Evolving Retail Landscape: The retail landscape has become increasingly competitive with the rise of online retailers and price comparison tools. Implementing a blanket price match policy can be expensive and complex for large retailers like The Good Guys, especially when dealing with fluctuating online prices.

2. Focus on Differentiators: Perhaps The Good Guys decided to shift their focus towards highlighting other competitive advantages beyond just price, such as their customer service, extended warranties, installation services, and loyalty programs.

These differentiators can contribute to brand loyalty and encourage customers to choose them even if the competitor offers a slightly lower price.

3. Strategic Pricing: Implementing strategic pricing practices like dynamic pricing and targeted promotions allows them to offer competitive prices without the administrative burden of a formal price match policy. This allows for more flexibility and potentially better deals for specific customer segments.

4. Cost-Effectiveness: Maintaining a price match policy requires significant resources for monitoring competitor prices, verifying claims, and processing adjustments. Eliminating this policy could streamline operations and reduce costs for The Good Guys.

Ultimately, the decision to remove the price match likely reflects their strategic efforts to remain competitive in a dynamic retail environment.